Shopify Growth Insights

Collections are groups of similar products in Shopify that help merchants organize and filter their products into different buckets.

A valuable email flow that often gets overlooked is the post purchase email series. When a customer buys the item and gets the order confirmation there is a peak of excitement. Then when the produc...

First off, this is really hard for businesses across the board to figure out. It’s part art and part science. I’ve seen several companies go bankrupt because they ordered too much based on the curr...

As a business owner there are so many things that become your job. My general rule of thumb for outsourcing in general is - delegate the parts of the business you hate doing, when the business has ...

Heatmapping is a way to analyze your website’s traffic. It will show you the differences between how you think people should use the website vs. how they actually use it. I like using Hotjar but a ...

Why did I agonize over purchasing a Chateau Picard hoodie from the official CBS merch store? Strap in 'cause we're going to space in this entirely unsolicited screencast of a 38-year-old man buy...

$0 - $100K Nail the cornerstone of your messaging and positioning. Who’s buying this? Why are they buying it? What pain am I solving? When you understand and can communicate that, then you can tar...

Who In house or outsource? You could do both! The most successful ad accounts we’ve worked on did the creative in house, but that just isn’t realistic for everybody. Maybe you start by outsourcin...

Do Only spend money you are prepared to lose. Maybe it works, maybe it doesn’t. Find someone who can be an authority figure or content marketing partner to build a relationship with. Do your due...

This will vary from one entrepreneur to another depending on what excites you the most about your business. Outsource whatever you don’t want to do or aren’t good at. Nine times out of ten, you wil...

There are a lot of variables to consider that make it difficult to come up with hard and fast numbers. In my client experience, these are some light guidelines based on the type of e-commerce store...

Yes, instilling scarcity and urgency with your customers 100% works, but you need to be authentic and do it right.

Resolution One: Plant a content marketing garden as a SEO play The best way to organically increase your website traffic is to get creative with the..

An unsolicited EatNuggs.com teardown– it's "the Tesla of chicken." Nuggs, rebranded as Simulate this year. Since starting in early 2019, chicken nugget replacements a bit over a year ago, the c...

Gymshark is a British fitness clothing and accessories brand started in 2012 by Ben Francis and Lewis Morgan when they were 19 years old. In August 2020, US private equity firm General Atlantic p...

High end brands don’t go around offering 20% off or coupon codes. Here are a couple options in those scenarios.

I consider a successful welcome series around five emails plus a shadow newsletter. What’s a shadow newsletter? Let’s say you’ve been operating for two years. You’ve sent out a lot of newsletters,...

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I anticipate that everything will be happening way earlier this year. People are at home and shopping online vs retail. Shipping is at its peak and there are already delays within the logistical pr...

The most important thing you need to consider is how clear it is for the customer that they have taken an action. They clicked and something happened.

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A spicy website teardown of Chicago condiment institution Marconi Foods

Watch an ecommerce expert spend $50 on socks in this exciting screencast. Founded in 2013, Bombas is an apparel brand that originally sold socks and began selling T-shirts in 2019. For every ite...

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