Shopify Growth Insights

What is a sensitive niche product? Basically anything that comes with a purchase age restriction. In this case, assume you won’t be able to do any sort of pay per click advertising. Also assume t...

Yes! You acquired the customer and made the sale. The hard work is over right? Unless you find odd joy in spending lots of money acquiring new customers, the answer is no. Giving a good customer ex...

When considering migrating from Shopify to Shopify Plus, ask yourself one question: What is the problem I’m trying to solve?

Merchants tend to worry about annoying customers, but people's tolerance for pain with emails is very high, especially if you deliver any kind of value or entertainment in the slightest. My gener...

It’s no secret that new customer acquisition costs are high, so it’s important to focus on customer retention.

An easy way to start is by considering the same language countries that your product is originally sold in and website is written in.

One of the most important things is establishing trust indicators, because if a customer is dropping a lot of money, it better be 100% exactly what...

To start, here are a couple standards to help you benchmark your customers and traffic: Over a 30 day rolling period, if you get 150 people a day to..

I have not had direct experience with someone who was successful with only Pinterest ads.

Financing apps are becoming popular and are proven to be an easy way to increase your average order size.

Privy offers a suite of conversion tools that sit on top of your website. The platform offers tons of display formats, design tools, and targeting rules that many use cases: Exit intent email cap...

Let’s talk product pages.

What's the fundamental difference between a good and a bad home page? A bad homepage doesn't center on helping the user find a product. That is the number homepage conversion killer. When someone...

I wanted to talk to you about ways to improve your conversion rate, starting with your homepage.

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Reader Nick Colebatch writes, “I went through your training, took copious notes, and ordered them in the area of websites, to help others tear down...

This is a guest post by Nick Disabato. Having run over 500 tests for over 3 dozen businesses over the past 6 years, I know a thing or two about CRO – and where things can go wrong. First, though,...

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What to do when you're feeling overwhelmed with busywork and not working on growing your business. One of the top topic requests I get is around general business productivity. People want to ...

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Ever get stuck at home with nothing to do? That happened to me last Friday.

Want to increase revenue? Increase conversion, AOV, and CLTV. Trick question. Of course, you do. No one was ever, "Ugh, no, I won't have anywhere to put all that money unless I get a bigger mattre...