Devyn Merklin thought he'd cracked the acquisition game. Then reality hit hard.
After successfully scaling Living Good Daily to 7-figures, Devyn pivoted X-Scale to acquire and grow supplement brands. Six months later, he's back to services—and sharing the brutal lessons learned along the way.
In this honest update, we dive into:
- → The giveaway strategy that took him from $6K to $22K MRR in 45 days
- → Why 7-figure brands obsess over the wrong metrics
- → The counterintuitive approach to Facebook ad spend that lets you outbid competitors
- → How to optimize subscriptions using gamification and education
Devyn pulls no punches about what works, what doesn't, and why most scaling advice misses the mark. If you're running a 6 or 7-figure brand, this episode will challenge how you think about customer acquisition costs, lifetime value, and sustainable growth.
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#shopify #ecommerce #scaling #supplements #growthhacking
