Curtis Matsko from Portland Leather Goods reveals how they scaled from one Black Friday sale to $500M in total sales, becoming a top 50 Shopify store. *"We'll have done over 500 million in total sales. We'll do 310 million in the next 18 months."*
*Key Highlights:*
- Scale Revelation - From 1 sale to 1 sale every 3 seconds (2017-2024)
- Vertical Integration Strategy - Controlling rawhide to customer delivery
- Meta Algorithm Insight - Why stockouts kill your ad performance
- Cult Brand Building - Lines around 3 city blocks for store opening
- Team Philosophy - Why "I wear many hats" is terrible advice
- Manufacturing Scale - 1,177 employees in Mexico facility
- Product Development - 3,000+ new variants annually
*Sponsors:*
http://getswym.com/kurt
https://cleverific.com/unofficial
http://zipify.com/KURT
*Guest Links:*
Curtis Matsko LinkedIn
Portland Leather Goods
Portland Leather Instagram
*Work with Kurt:*
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