Inside Smart Marketer Live: What's Working in Meta Ads NOW

Spent two days at Smart Marketer Live in Denver recording everything. Not the polished stage presentations—the hallway conversations where people actually tell you what's working.

The consensus on what's required now:

• 30+ radically different ad concepts (not variations, actual different concepts)
• Creative diversity means literal diversity (different people, different formats, different hooks)
• Campaign structure still matters despite what the algorithm promises
• YouTube ads need TV commercial production values with Meta ad pacing

If you're running an online store and spending money on Meta ads, this covers what changed in the algorithm and why your Q3 probably sucked.

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The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.