Lady Gaga has a new Shopify site. But this isn’t just a merch store. It’s a stage, a story, a digital home—built to evolve as fast as she does.
Her team needed something different. A site that could change overnight and feel as immersive as her albums. So they went headless, partnering with Commerce-UI, a Shopify agency known for pushing boundaries.
In this episode, Shopify Partner Michal Klim takes us inside the build:
- How Hydrogen and Oxygen power a site that never stands still.
- Why merch sales weren’t the top priority—and what was.
- Why a “conversion-first” mindset wouldn’t work here—and what did.
It’s a story about what happens when a global superstar takes Shopify beyond ecommerce best practices.
🎧 Listen now on The Unofficial Shopify Podcast.
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Episode Timestamps:
- 00:00 Behind the Scenes of Lady Gaga's Headless Shopify Store
- 02:57 The Importance of Editorial Experience in E-commerce
- 06:57 Navigating the Fast-Paced Music Industry
- 11:26 The Role of a Headless CMS in Modern Web Development
- 15:25 Innovative Features and User Engagement
- 18:51 Key Takeaways for E-commerce Brands
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Show Links:
- Commerce-UI (Guest's Agency)
- Lady Gaga’s Storefront
- Shopify Newsroom
Technologies Used:
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Sponsors:
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Work with Kurt
Want to optimize your Shopify store and grow your business?
- 🔹 Apply to work with me: ethercycle.com/apply
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🎧 Listen now on The Unofficial Shopify Podcast.
