“I’m a builder. I want to be building a team, building an exceptional product, and competing every day.”
Kyle Hency had a simple goal: create a brand that speaks authentically to men like him. What started as a fun idea among friends quickly grew into Chubbies, a $100M+ brand known for its short shorts and unapologetic personality. In this episode, Kyle reflects on the early days of experimenting with marketing, the challenges of scaling, and the unexpected lessons learned along the way. We explore how he transitioned from building Chubbies to co-founding Loop Returns, and now, his latest venture, GoodDay Software, an ERP solution for Shopify merchants. It’s a journey of reinvention, risk, and relentless pursuit of creating something new—while keeping things fun.
Show Links:
- GoodDay Software: https://www.gooddaysoftware.com/
- Chubbies: https://www.chubbiesshorts.com/
- Loop Returns: https://www.loopreturns.com/
- Kyle’s favorite book: That Will Never Work by Marc Randolph
- Connect with Kyle on LinkedIn: https://www.linkedin.com/in/khency
- Connect with Kyle on Twitter: https://x.com/khency6
Sponsors:
- Zipify: http://zipify.com/KURT
- Cleverific: https://cleverific.com/unofficial
- Omnisend: http://your.omnisend.com/Unofficialshopifypodcast
Hungry for more insights into business growth and success? Don't wait, subscribe to The Unofficial Shopify Podcast today and step into the future of ecommerce.
SUBSCRIBE: https://unofficialshopifypodcast.com/
✄- - - - - - - - - - - - - - - - - - -
“How is an entrepreneur like me supposed to scale my store?”
Find out:
Subscribe to Ethercycle for more videos:
http://bit.ly/2tUjEp5
Subscribe to The Unofficial Shopify Podcast:
https://link.chtbl.com/tusp
Join our Facebook Group:
https://bit.ly/2G66Fax
Get Kurt's newsletter:
https://kurtelster.com/
Follow Kurt on Twitter:
https://twitter.com/kurtinc
(Any account claiming to be me is someone else.)
Sell more stuff with my Shopify-exclusive apps:
https://bit.ly/3jsIdie
Want to contact Kurt? Go to kurtelster.com/now

