Native A/B Testing Hits Shopify: Rollouts & SimGym Explained

Discover how Shopify's new Native A/B Testing features, Rollouts and SimGym, can enhance your ecommerce strategy.

Native A/B Testing Is Finally in Shopify: Here's How Rollouts and SimGym Work

Shopify Winter '26 Edition dropped two features I've been waiting years for. Aaron Glazer, Product Lead at Shopify, breaks down exactly how they work.

Learn more:
shopify.com/editions/winter2026

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Aaron Glazer, Director of Product, Shopify

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The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.