Native A/B Testing Is Finally in Shopify: Here's How Rollouts and SimGym Work
Shopify Winter '26 Edition dropped two features I've been waiting years for. Aaron Glazer, Product Lead at Shopify, breaks down exactly how they work.
Learn more:
shopify.com/editions/winter2026
GUEST
Aaron Glazer, Director of Product, Shopify
SPONSORS
- Swym - Wishlists, Back in Stock alerts, & more
getswym.com/kurt - Cleverific - Smart order editing for Shopify
cleverific.com - Zipify - Build high-converting sales funnels
zipify.com/KURT
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- Apply for Shopify Help: ethercycle.com/apply
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- Free Newsletter: kurtelster.com
The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

