Shopify merchants are getting pitched AI SEO “solutions” left and right—none of them proven.
So I called Jason Berkowitz, an SEO who actually knows the game, to answer the real question: what should you actually do to rank in an AI-powered world?
(Spoiler: most of it’s nonsense.)
In this episode:
- What llms.txt is—and why it probably doesn’t matter
- Structured data, JSON-LD, and why it’s still worth doing
- How Google’s AI Overviews are stealing clicks from top-of-funnel content
- What to do now to get your brand into AI answers later
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