Nik Sharma, the brains behind Sharma Brands, has gone from freelance hotshot to the head honcho of a major digital agency that's a big deal in the CPG world. Nik walks us through how Sharma Brands evolved, bringing everything in-house. Think of it as a digital shopping mall, where each floor offers a new, top-notch service to boost your brand's online presence.
Highlights
- (00:00) Sharma Brands and the DTC Evolution
- (08:34) Cutting Through the Noise
- (16:10) Brand Building and Content Creation
- (30:18) Retail Sales and DTC Technology
- (34:44) E-Commerce Strategies and Missed Opportunities
- (44:10) Learn More About Nick Sharma
Nik dishes out his playbook on e-commerce success. He talks about the importance of testing your market, crafting content that clicks, and building a killer team. We explore tech tools that can give your business a leg up, like subscription optimization and creating landing pages that hit the mark.
Don't miss this opportunity to enrich your digital branding toolkit with insights from a top expert in the field.
Show Links
- Nik's newsletter https://www.nik.co/subscribe
- Sharma Brands https://www.sharmabrands.com/
- Jolie https://jolieskinco.com/
- Judy https://judy.co/
Sponsors
- Free 30-day trial of Zipify OCU http://zipify.com/KURT
- Intelligems https://www.intelligems.io/kurt
Never miss an episode
- Subscribe wherever you get your podcasts https://link.chtbl.com/tusp
- Join Kurt's newsletter https://kurtelster.com/
Help the show
- Ask a question in The Unofficial Shopify Podcast Facebook Group https://www.facebook.com/groups/UnofficialShopifyPodcast/
- Leave a review https://ratethispodcast.com/unofficial
- Subscribe wherever you get your podcasts https://link.chtbl.com/tusp
What's Kurt up to?
- See our recent work at Ethercycle https://ethercycle.com/work/
- Subscribe to our YouTube Channel https://www.youtube.com/user/ethercycle
- Apply to work with Kurt https://ethercycle.com/apply to grow your store.

