In this episode of The Unofficial Shopify Podcast, we're thrilled to have Kelly Oriard and Callie Christensen, the co-founders of Slumberkins. Known for revolutionizing children's emotional health and wellness through their innovative brand, Kelly and Callie share their inspiring journey from crafting handmade plush toys to establishing a globally recognized brand featured on Shark Tank.
Timestamps:
00:00 Introduction to Slumberkins
00:40 Teaching Emotional Skills Through Plush Toys and Stories
08:39 Early Sales and the Impact of Shark Tank
12:12 The Shark Tank Experience
23:37 Protecting Intellectual Property and Expanding the Brand
24:40 Starting the Journey and Overcoming Doubts
25:28 From Shark Tank to a TV Show Deal
28:09 The Power of Relationships and Serendipity
28:25 Creating Opportunities and Embracing Tenacity
32:58 Building Authentic Relationships and Community Support
36:19 The Impact of Community Support and Branding
42:04 Embracing Every Step and Impacting Others
46:28 The Vision: Becoming a Global Leader in Emotional Health and Wellness
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Guest Background:
Kelly Oriard, the Chief Therapeutic Officer at Slumberkins, holds a dual master's degree in Marriage and Family Therapy and School Counseling. As a licensed family therapist, school counselor, and mother, Kelly brings a wealth of knowledge and passion for supporting children's mental and emotional well-being. She is the creative force behind Slumberkins' character storylines, blending therapeutic techniques into engaging and accessible content.
Callie Christensen, the Chief Brand Officer at Slumberkins, has a master's degree in teaching elementary education and special education. With her background as an educator and mother, Callie is dedicated to creating a brand that supports families and communities on their emotional health journeys. Together, Kelly and Callie have turned Slumberkins into a powerful tool for
Credits
The Unofficial Shopify Podcast is produced by Ethercycle. This episode was sponsored in part by Zipify and Cleverific.
