The not-very-quick & dirty method for creating your own eBook.

A step-by-step guide to creating real EPUB and AZW3 ebook files, not just another PDF disguised as an ebook.

Nobody Respects Digital Creators Because Digital Creators Don't Respect Themselves: A Twitter Rant

A fiery Twitter rant on why digital creators aren't respected and how free work and self-devaluation fuel the cycle.

Are you cultivating your top 1% customers?

This is a guest post by Michael Bower who joined us in season of The Unofficial Shopify Podcast .

Quick-tip: name your shipping rules to reduce cart abandonment

Here's a quick tip this week that will work in 99% of stores. What's the number one reason for abandoned carts? Unexpected shipping costs.

What Your ‘About Us’ Page Needs To Boost Conversions

There are two pages every Shopify store I’ve ever set up has: a Contact Page and an About Page.

Making Facebook Ads Actually Work for Shopify

Until recently, if you had asked me about the efficacy of Facebook ads, I would have told you with total conviction that they didn't work.

The $90k In 90 Days Blueprint

I love stats. I play RPGs so I can kill things with stats. I read sabermetrics blogs so I can talk about baseball with stats.

Ethercycle Prints Money for Clients, Raises Rates

I've never done this before, but I wanted to give you a few updates on our side. Here's what new with me: I've...

The Best Conversion Hack is Surveying Your Customers

My number one most powerful tool for optimizing a Shopify store isn't Google Analytics, it's customer surveys.

Shopify Quick Tip: Size Your Images Correctly

An image is worth a thousand words, but it's also worth a boost conversions.

Why doesn’t my Shopify store convert?

There are two chief ways to increase revenue for your store: Get more traffic Turn more visitors into buyers Both are equally valid methods, and...

Shopify Theme SEO Checklist

Here’s a list of things to double check to make sure your Shopify store's theme is SEO ready.
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