Are you making one of these Shopify mistakes? If so, you’re losing sales. In this episode, The Unofficial Shopify Podcast host Kurt Elster teams up with Bold Commerce co-founder Jay Myers to reveal the top 10 mistakes that Shopify merchants make—some of which even big brands get wrong. From neglected checkouts to bloated main menus, they share simple, actionable fixes that can boost conversions and keep customers coming back.
📌 Timestamps:
00:00 Introduction to E-commerce Mistakes
00:48 The Importance of Checkout Styling
02:12 Understanding Subscriptions vs. Memberships
04:36 Optimizing the Main Menu for Sales
07:30 Identifying the Job to Be Done
09:40 Focusing on the Top 1% of Customers
20:52 The Power of the Top 1% in E-commerce
23:16 Understanding True Fans and Customer Loyalty
24:55 Enhancing Product Pages for Better Conversion
32:06 Building a Strong Brand Identity
36:25 The Importance of Authenticity in E-commerce
39:46 Leveraging Referrals for Sustainable Growth
43:45 Exploring International Market Opportunities
🔗 Links & Resources:
- Bold Commerce – Shopify apps for subscriptions, upsells, and more → https://boldcommerce.com
- Shopify Markets – Sell globally from a single store → https://www.shopify.com/international
- Shopify Checkout Customization – Brand your checkout → https://help.shopify.com/en/manual/checkout-settings/checkout-style
- Klaviyo – Email & SMS marketing for e-commerce → https://www.klaviyo.com
- Master & Dynamic – Premium headphones with long-form product pages → https://www.masterdynamic.com
- Timbuk2 – Great product pages for bags → https://www.timbuk2.com
- Tactical Baby Gear – Niche brand with strong storytelling → https://tacticalbabygear.com
- Clubhouse – Audio platform that rose to pandemic fame → https://www.clubhouse.com
- Jobs to Be Done (JTBD) – Product innovation concept → https://www.christenseninstitute.org/jobs-to-be-done
- Seth Godin’s Blog – Marketing insights from Seth Godin → https://seths.blog
🎙 Sponsors:
- Zipify – Build high-converting sales funnels → http://zipify.com/KURT
- Cleverific – Smart order editing for Shopify → https://cleverific.com/unofficial
- Omnisend – Email & SMS marketing automation → http://your.omnisend.com/Unofficialshopifypodcast
💡 Connect with Kurt:
- Twitter → https://twitter.com/kurtinc
- Newsletter → https://kurtelster.com
- Work with Kurt → https://ethercycle.com/apply
👍 Enjoyed this episode? Like, subscribe, and drop a comment with your biggest Shopify challenge!
