Most brands just send out samples and then it’s done. We go the extra mile that 99% of brands do.
Chapters
00:00 The Journey of Hadley Designs
09:34 Transitioning from Amazon to Shopify
19:35 Leveraging TikTok for Growth
24:04 Maximizing Ad Performance on Social Media
26:58 Understanding Viral Content Trends
28:58 Lessons from Email Marketing Failures
30:54 Building a Profitable Shopify Store
33:49 Managing an Omni-Channel Business
37:32 Leveraging AI for Business Growth
43:51 Key Takeaways from 'The One Thing'
Building a multi-million dollar business typically involves more than wedding invitations and viral TikToks. Yet for Josh Hadley, it began precisely there. In this episode, he recounts the evolution of his e-commerce brand, Hadley Designs, from a niche stationery shop to an 8-figure operation navigating the complex terrain of Amazon and Shopify. Kurt Elster explores how TikTok Shop became a surprising growth catalyst, offering a modern twist on the age-old challenge of acquiring customers. Josh's story provides insights into the future of online retail, where scaling hinges on the power of social media and the unpredictability of going viral.
About Josh Hadley:
Josh Hadley is the founder and CEO of Hadley Designs, an e-commerce brand that started with custom wedding invitations and grew into an 8-figure business offering over 1,500 products. He hosts the Ecomm Breakthrough Podcast, where he shares insights on scaling e-commerce brands. Josh’s approach leverages social commerce, TikTok marketing, and data-driven strategies to drive growth across multiple platforms.
Show Links
- Hadley Designs: https://hadleydesigns.com
- Ecomm Breakthrough Podcast: https://ecommbreakthrough.com
- The Seven-Step Process for Hiring New Talent: https://ecommbreakthrough.com/the-seven-step-process-entrepreneurs-should-use-when-hiring-new-talent/
- The One Thing: https://www.amazon.com/One-Thing-Surprisingly-Extraordinary-Results/dp/1885167776
Sponsors:
- Zipify: http://zipify.com/KURT
- Cleverific: https://cleverific.com/unofficial
- Omnisend: http://your.omnisend.com/Unofficialshopifypodcast
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What's Kurt up to?
See our recent work at Ethercycle: https://ethercycle.com/work/
Subscribe to our YouTube Channel: https://www.youtube.com/user/ethercycle
Apply to work with Kurt to grow your store: https://ethercycle.com/apply
