Crowdfunding isn’t just about raising cash, it’s a launch strategy.
Bryant Garvin, former CMO at Groove Life and marketing lead at Purple, breaks down how Ozlo Sleep used pre-orders and viral video marketing to raise $7 million before shipping a single product. Learn how to turn crowdfunding into your brand’s best marketing move, why “paid virality” works, and what it takes to build trust from day one.
Sponsors:
- Zipify – http://zipify.com/KURT – Build high-converting sales funnels
- Cleverific – https://cleverific.com/unofficial – Smart order editing for Shopify
- Swym - https://getswym.com/kurt - Wishlists, Save for Later, Back-in-Stock alerts, and more
Chapters
- 00:00 The Foundation of Brand Virality
- 06:04 Pre-Order Campaigns: Funding and Validation
- 11:52 The Power of Video Marketing
- 18:06 Human Connection in Marketing
Links:
- Bryant Garvin – https://www.linkedin.com/in/bryantgarvin/
- Ozlo Sleep – https://ozlosleep.com
- Purple Mattress – https://purple.com
- Groove Life – https://groovelife.com
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