“You shouldn't have to contort Shopify to do your business. That's the point of the platform.”
Shopify just opened up its foundational B2B features to all paid plans: Basic, Grow, and Advanced. Not just Plus. Samir Pradhan, VP of Product at Shopify, joins the show to break down what merchants actually get: company profiles, up to three custom catalogs, quantity rules, ACH payments, vaulted credit cards, and more, at no additional cost.
We walk through the setup, talk about what stays Plus-only, and dig into why B2B was consistently a top three merchant request. Plus, 96% GMV growth for merchants already using these tools. If you've been avoiding wholesale or duct-taping workarounds, this is the episode.
Guest Links
- Shopify B2B Newsroom Post: shopify.com/news/b2b-for-all
- Shopify B2B Help Docs: help.shopify.com/en/manual/b2b
- B2B Solutions Page: shopify.com/plus/solutions/b2b-ecommerce
- B2B App Guide: apps.shopify.com/stories/guide-selling-b2b
- Samir Pradhan on LinkedIn: linkedin.com/in/samir-pradhan-71978120
Sponsors
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Swym - Wishlists, Back in Stock alerts, & more
getswym.com/kurt -
Cleverific - Smart order editing for Shopify
cleverific.com -
Zipify - Build high-converting sales funnels
zipify.com/KURT
Work with Kurt
- Apply for Shopify Help: ethercycle.com/apply
- See Our Results: ethercycle.com/work
- Free Newsletter: kurtelster.com
The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.
