Your Shopify subscription program may have a hidden growth ceiling. If you acquire 500 subscribers every month—but churn another 500—growth stops completely.
Matt Holman, founder of Subscription Prescription and “The Subscription Doc,” joins Kurt Elster to diagnose why subscription programs plateau and what brands should fix
first.
You’ll learn:
- Why acquisition improvements can outperform retention tweaks
- The subscription opt-in rate Matt considers table stakes
- How gift-with-purchase offers can beat deeper discounts
- Why subscribers who change flavors or products can be worth 6x more
- When switching subscription apps is—and isn’t—worth the risk
- Which products probably shouldn’t be sold by subscription
- The inexpensive billing-email improvement most brands overlook
Matt also explains how to simplify the initial subscription offer while giving existing subscribers more control over products, delivery dates, and order frequency.
GUEST
Matt Holman, The Subscription Doc
Subscription Prescription: https://thesubscriptiondoc.com
The Cancel Page: https://thecancelpage.com
SPONSORS
Swym — Wishlists, Back in Stock alerts, and more: https://getswym.com/kurt
Cleverific — Smart order editing for Shopify: https://cleverific.com
Zipify — Build high-converting sales funnels: https://zipify.com/KURT
WORK WITH KURT
Apply for Shopify help: https://ethercycle.com/apply
See our results: https://ethercycle.com/work
Get the free newsletter: https://kurtelster.com
The Unofficial Shopify Podcast gives ecommerce operators practical strategies for building and growing better Shopify stores.
#Shopify #Ecommerce #Subscriptions
