*Paid ads are busted. SEO is back—but weirder. Gen Z isn’t even using Google.*
So what’s actually working right now? VC Smriti Jayaraman of Corazon Capital breaks down how Shopify brands are winning in this new tech-driven landscape—with real examples from her portfolio.
Chapters:
- 00:00 AI Search Is Changing the Funnel
- 01:34 Meet Smrithi Jamaraman (VC Perspective)
- 02:56 SEO Isn’t Dead, It’s Evolving
- 05:04 Visual + Voice Search Opportunities
- 07:52 AI Content: Quality Over Slop
- 09:05 Gamified Marketing With AI Quizzes
- 11:16 AI Fit Tech That Reduces Returns
- 12:54 Personalization, Retention & Membership
- 16:37 What Brands Need to Stop Doing
- 18:29 About Corazon Capital
💸 *Sponsors:*
- Zipify: https://zipify.com/KURT
- Cleverific: https://cleverific.com/unofficial
- Viralsweep: https://viralsweep.com
🔗 *Links Mentioned:*
- Smriti Jayaraman: https://linkedin.com/in/smritijayaraman
- BoldVoice: https://boldvoice.com
- iAsk.ai: https://iask.ai
- Laws of Motion: https://lawsofmotion.ai
- Perplexity: https://perplexity.ai
- Corazon Capital: https://corazon.com
📈 *Work with Kurt:*
- Apply: https://ethercycle.com/apply
- See client results: https://ethercycle.com/work
- Free newsletter: https://kurtelster.com
