Jonathan Strauss lost his $500 sunglasses in a jet ski wipeout. That disaster turned into a business. The founder of Neven Eyewear shares how a desperate Buy One, Get Two Free promo saved his brand and scaled it into a multi-million-dollar Shopify store.
You’ll hear how:
- A liquidation offer became a growth engine
- Meta ads went from failure to million-dollar strategy
- Neven built trust and conversions without outside funding
- Smart site features and operations give them an edge
Sponsored by:
Zipify – http://zipify.com/KURT
Cleverific – https://cleverific.com/unofficial
Address Validator – https://www.addressvalidator.com/
Links:
Shop Neven Eyewear – https://neveneyewear.com/
Sight for Sound – https://neveneyewear.com/pages/sight-for-sound
Judge.me Reviews – https://apps.shopify.com/judgeme
Glasson 360 Viewer – https://apps.shopify.com/glasson
Shopify – https://www.shopify.com/
Hosted by Kurt Elster
Shopify expert and host of The Unofficial Shopify Podcast
More episodes: https://www.unofficialshopifypodcast.com/
Work with Kurt: https://ethercycle.com
