“We’re doing about 1,500 pairs a day… we’re gonna hit eight figures this year, probably next year for sure.”
What if your favorite scratched sunglasses could spark an 8-figure business? For Brandon Dill, founder of Fuse Lenses, that’s exactly what happened. Brandon shares his story with Kurt Elster, revealing how he scaled from a garage-side hustle into a manufacturing powerhouse. From cash flow balancing acts to viral TikTok wins, Brandon’s journey highlights the grit, innovation, and humility it takes to make a bootstrapped business thrive.
Episode Highlights
- From a garage startup to 8 figures: Brandon’s unique journey
- Managing cash flow and seasonality in a DTC business
- Why Fuse Lenses chose Shopify over Magento
- Manufacturing in-house and the advantage over competitors
- How a viral TikTok video brought $250K in sales in 48 hours
- Developing color-enhanced, AI-powered sunglass lenses
About Brandon Dill
Brandon Dill is the founder of Fuse Lenses, a bootstrapped 8-figure company that manufactures custom replacement lenses for name-brand sunglasses. Starting from his garage, Brandon has grown Fuse into a leader in the eyewear replacement industry, embracing innovation and top-notch customer service along the way.
Links
Fuse Lenses: https://www.fuselenses.com
Brandon Dill on LinkedIn: https://www.linkedin.com/in/brandon-dill-6b95a695/
Tech Stack
- Shopify: https://www.shopify.com
- Klaviyo: https://www.klaviyo.com
- Attentive: https://www.attentive.com
- Okendo: https://www.okendo.io
Sponsors
- Zipify: http://zipify.com/KURT
- Cleverific: https://cleverific.com/unofficial
- Omnisend: http://your.omnisend.com/Unofficialshopifypodcast
Work with Kurt:
- Grow your Shopify store: https://ethercycle.com/apply
- See client success stories: https://ethercycle.com/work
- Join Kurt’s newsletter: https://kurtelster.com/
