"I wanted to create a product that could be the yoga pant for the foot."
In this episode, former pro cyclist Rob Fraser shares how he went from mountain biking with Canada’s national team to building Outway, a brand dedicated to making socks that are as durable as they are stylish. With just a $1,000 school loan, Rob launched a brand that’s now disrupting the $50 billion sock industry. From early hustle to smart scaling, Rob talks about finding his place in the market and how he managed to stay resilient in the face of startup challenges.
About Rob Fraser:
Rob Fraser is the founder of Outway, Canada’s top athletic sock brand. With his background as a competitive cyclist, Rob's mission is to make socks that endure whatever you put them through—whether you’re out on a trail or lounging at home. His story of building a sustainable brand on a shoestring budget is a lesson in resilience and innovation.
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