How Montana Knife Company Built an 8-Figure Brand with Weekly Drops

What if your side hustle turned into an 8-figure brand selling out every week?

Montana Knife Company’s Brandon Horoho shares the journey from launching during COVID to building a global brand rooted in American manufacturing. Discover how MKC redefined success with transparency, customer engagement, and relentless marketing.

Timestamps

00:00 Introduction to Montana Knife Company
02:24 The Journey of Building a Brand
05:29 The Power of Brand Storytelling
08:08 Innovative Product Drop Model
10:56 Email Marketing Strategies
13:59 Customer Engagement and Loyalty Programs
21:32 Rewarding Customer Loyalty
23:15 The Power of Community Engagement
24:42 Shopify: The E-commerce Backbone
26:29 Managing High Traffic and Customer Experience
29:08 Niche Market Opportunities
31:45 Building for the Future
35:29 Learning from Experience
36:59 Advice for Aspiring Merchants

Episode Highlights:

1. Why MKC chose Shopify as their platform and how it drives their success.
2. The secrets behind MKC’s 120+ consecutive weekly product sellouts.
3. How owning your email list can outshine ad spend.
4. Building a thriving direct-to-consumer brand in a competitive market.
5. The challenges and rewards of investing in local manufacturing.
6. What’s next for MKC: Pocket knives and a 50,000 sq. ft. facility.

About Brandon Horoho:

Brandon Horoho is the co-founder and CMO of Montana Knife Company, an American-made knife brand that has taken the DTC world by storm. With weekly product drops and an obsessive focus on quality, MKC has grown from a garage startup to an 8-figure powerhouse in just four years.

Show Links

Montana Knife Company: https://montanaknifecompany.com
Follow MKC on Instagram: https://www.instagram.com/montanaknifecompany
Work with Kurt: https://ethercycle.com/

Sponsors:
Cleverific: https://cleverific.com/unofficial
Zipify: http://zipify.com/KURT
Boost Filter & Search: https://apps.shopify.com/product-filter-search

Work with Kurt:
- Grow your Shopify store with me: https://ethercycle.com/apply
- See our recent client successes: https://ethercycle.com/work