Is Shopify Planet just another greenwashing gimmick, or is it actually making ecommerce more sustainable?
We sit down with David Vranicar, Shopify’s Sustainability Lead, to discuss Shopify Planet, the app designed to offset shipping emissions and fight greenwashing.
Timestamps
00:00 Introduction to Sustainability in E-commerce
03:37 David Vranicar's Journey to Sustainability
08:13 Combatting Greenwashing in E-commerce
10:45 Funding Carbon Removal Initiatives
16:40 Understanding Planet's Setup Process
25:30 Challenges and Future of Sustainability Apps
Show Links
Shopify Planet: https://apps.shopify.com/planet
Reach out to the Planet team: planet [at] shopify.com
Sponsors:
- Zipify: http://zipify.com/KURT
- Cleverific: https://cleverific.com/unofficial
- Boost Filter & Search: https://apps.shopify.com/product-filter-search
Work with Kurt:
- Grow your Shopify store with me: https://ethercycle.com/apply
- See our recent client successes: https://ethercycle.com/work
- Join my newsletter for Shopify insights: https://kurtelster.com/
🎙️ The Unofficial Shopify Podcast – Your go-to resource for actionable ecommerce insights.
