Shopify dropped major updates at Editions.dev 2025, and we were there to capture the hot takes and hesitant nods. AI blocks, universal theme changes, global product search, and a future-facing features. We talked to devs and partners to break down what Shopify’s AI push means for stores, and what to actually do with all these new tools.
TIMESTAMPS
0:00 - Introduction
0:26 - Event overview
1:56 - AI theme
2:34 - Big announcements
4:30 - Interview w/ Anne Thomas (Design Packs) on AI-generated theme blocks
5:06 - Universal blocks and theme code changes
7:16 - Theme update challenges and developer concerns
10:00 - Interview with Ezra Firestone on Shopify catalog and Shop app
11:10 - Shopify catalog as developer tool
13:26 - Current merchant trends: fear and uncertainty
15:18 - Nintendo's "withered technology" philosophy vs. bleeding edge
17:10 - The value of the Shop app as free revenue
18:28 - Interview with Jamil Bouya on AI content blocks and CRO focus
20:45 - Merchant sentiment: unanimous fear about tariffs
22:03 - Interview with Karl Meisterheim on developer tools and Shopify catalog
23:36 - Shopify catalog API and merchant data access
25:55 - New free gift with purchase app collaboration
28:10 - Shopify catalog opt-in by default discussion
29:44 - Wrap-up and networking highlights
Sponsors:
Zipify – zipify.com/KURT – Build high-converting sales funnels
Cleverific – cleverific.com/unofficial – Smart order editing for Shopify
Viralsweep – viralsweep.com – Create sweepstakes, contests, and giveaways
Links & Resources
Prefer audio podcasts? link.chtbl.com/tusp
Need a custom theme? Work with Kurt: ethercycle.com
