Meta’s AI Ads Engine Explained (Andromeda + ASC)

Meta just rewrote the Facebook ads playbook—and Shopify merchants need to catch up. In this episode, ad strategist Kurt Bullock breaks down Meta’s new AI-driven system, Andromeda, and why Advantage+ campaigns are now the default. Learn how embedding, vectors, and creative diversity shape the future of scaling ecommerce brands on Meta platforms.

Sponsors:

• Zipify – Build high-converting sales funnels
• Cleverific – Smart order editing for Shopify
• Address Validator – Reduce delivery address errors & costs

People:

• Kurt Bullock
• ProduceDept
• Kurt Elster

Resources:

• Free Creative Resource
• Meta Ads Manager
• Shopify Meta Channel

Work with Kurt:

• Grow your Shopify store
• Join the newsletter