It started with a sock. A turtle sock. That led to a Shopify store, a wholesale boom, and—accidentally—an agency. In this episode, Lucy Jeffrey shares how she turned Bare Kind from a seasonal side hustle into one of Faire’s fastest-growing brands. We talk survival, strategy, and why ditching paid ads actually made her more money.
SPONSORS:
- Zipify – Build high-converting sales funnels: zipify.com/KURT
- Cleverific – Smart order editing for Shopify: cleverific.com/unofficial
- Address Validator – Reduce delivery address errors & costs: addressvalidator.com
LINKS FROM THIS EPISODE:
- Shop Bare Kind – barekind.com
- Learn from Candid Founders – candidfounders.com
- Candid Founders YouTube Channel – youtube.com/channel/UCNdtbnciJLQmWn317WzHxxA
- Faire Wholesale Info – help.shopify.com/en/manual/online-sales-channels/faire
- Faire Shopify App – apps.shopify.com/faire-buy-wholesale
- Connect with Lucy on LinkedIn – linkedin.com/in/lucy-jeffrey
WORK WITH KURT:
- Grow your Shopify store with me – ethercycle.com/apply
- See recent client success stories – ethercycle.com/work
- Join my email list for Shopify insights – kurtelster.com
