“Honestly, I think my best customers don’t even look at the discounts. They get the email, see the new pants, and just say, ‘I want them.’”
Black Friday is here, and the inbox competition is fierce. Aviator USA founder Colby Kane joins Kurt Elster to share a down-to-earth Black Friday email strategy that doesn’t rely on flashy discounts or over-the-top hype. In this episode, they break down Colby’s method of early access offers, streamlined email flows, and why sometimes less really is more. The goal: keep customers engaged, cut the noise, and run Black Friday like a pro, without sacrificing brand integrity. If you’re ready to go beyond the typical Black Friday tactics, this episode has the insights you need.
About Colby Kane and Aviator USA:
Colby Kane is the founder of Aviator USA, a travel-inspired apparel brand that balances style with function. Known for their high-quality denim and travel-friendly designs, Aviator USA has built a dedicated following. Colby shares his insights into marketing, especially around the high-stakes Black Friday period, using strategic planning and customer-first messaging.
Show Links:
- Kurt’s Black Friday Email Planning Google Sheet: https://docs.google.com/spreadsheets/d/1c4Q_uLu7t0chnYt7OPajQpiOexn7WCto5C0oxwtmcpk/edit?usp=sharing
- Aviator USA: https://aviatorusa.com
- GovX for Military Discounts: https://www.govx.com/
- Klaviyo for Email Automation: https://www.klaviyo.com/
- Redo (Return Management with Package Insurance): https://getredo.com/
Sponsors:
- Zipify: http://zipify.com/KURT
- Cleverific: https://cleverific.com/unofficial
- Omnisend: http://your.omnisend.com/Unofficialshopifypodcast
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What's Kurt up to?
See our recent work at Ethercycle: https://ethercycle.com/work/
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