"It's an in-house, ready-to-go agency. Which is free for all merchants."
That's how Sachin Malhotra, Shopify's Director of Product for Merchant Marketing, describes Campaign Autopilot, the new AI marketing tool Shopify just announced as part of Editions. It sets up your ad accounts, syncs your catalog, and runs Meta Advantage+ checkout campaigns inside the guardrails you set. You teach it your boundaries, it does the heavy lifting, and you keep oversight the whole way.
Sachin walks Kurt through how the "ask me first" controls work, why the tool optimizes across Meta, Microsoft Ads, ChatGPT, and Snap instead of fixating on one channel, and how it stacks with Shop Campaigns and its pay-only-when-you-get-an-order billing. If online advertising has ever felt like yelling into the void, start here.
LINKS
Campaign Autopilot: shopify.com/blog/introducing-campaign-autopilot
Shopify Editions: shopify.com/editions/spring2026
SPONSORS
Swym - Wishlists, Back in Stock alerts, & more: getswym.com/kurt
Cleverific - Smart order editing for Shopify: cleverific.com
Zipify - Build high-converting sales funnels: zipify.com/KURT
WORK WITH KURT
Apply for Shopify Help: ethercycle.com/apply
See Our Results: ethercycle.com/work
Free Newsletter: kurtelster.com
The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.
