"Man, what didn't I get wrong? It's so much harder."
Brian Nolan sold his SaaS company Sellbrite to GoDaddy. Then he bought Darren & Phillip, an Australian dog apparel brand built around viral matching dog-and-owner bathrobes, and found out that owning a store is a different beast than building software for stores. The founder was the face of the brand, and she left with the sale. The Google Workspace account was locked to Australian billing. Moving inventory from Australia to the US costs more than shipping it from China.
In this episode: what nobody warns you about when buying an 8-year-old brand, how customers with 80+ repeat purchases justify losing money on the first order, and the TikTok creator seeding playbook that works in the hundreds, not the tens of thousands.
GUEST LINKS
Darren & Phillip: darrenandphillip.com
MENTIONED
Loop Returns: loopreturns.com
Judge.me: judge.me
Promo Party (free gift with purchase): promoparty.app
SPONSORS
Swym - Wishlists, Back in Stock alerts, & more: getswym.com/kurt
Cleverific - Smart order editing for Shopify: cleverific.com
Zipify - Build high-converting sales funnels: zipify.com/KURT
WORK WITH KURT
Apply for Shopify Help: ethercycle.com/apply
See Our Results: ethercycle.com/work
Free Newsletter: kurtelster.com
The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.
