We Analyzed $29 Million in Shopify Discounts. Most of It Bought Nothing.

24 months, 10 Shopify stores, $29.4M in discounts, 1.14M orders dissected. Blanket discounting, the 20% herd, always-on leakage, and the case for gifts over price cuts.
We Measured the AI Traffic Wave: Tiny but Growing Fast

We Measured the AI Traffic Wave: Tiny but Growing Fast

94 million sessions, $274M in revenue, 10 Shopify stores, 24 months of data. AI assistants drive 0.06% of traffic. Here's where the money actually comes from.
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