Ron Shah built Obvi into a $100M+ powerhouse, pulling in $40M in 2024 alone. But when he tried to replicate that success with new brands—Coffee Over Cardio and Paw Rangers—it didn’t go as planned.
This episode isn’t about success—it’s about what happens when you assume success can be copied.
Ron gets brutally honest about:
- The moment he knew these brands were failing
- The ego traps that cost him money
- Why selling a failing brand is so painful
- What he’d do differently if he started over today
Most entrepreneurs only share their wins. Ron is sharing the real story.
📌 TIMESTAMPS:
00:00 Introduction to Ron Shaw and Obvi
01:55 The Birth and Growth of Obvi
03:55 Lessons from Failed Ventures: Coffee Over Cardio and Paw Rangers
06:39 Understanding Market Dynamics and Consumer Behavior
08:26 The Emotional Rollercoaster of Entrepreneurship
11:23 Identifying When to Pivot or Persist
14:09 Key Takeaways from the Experience
16:34 Reflections on Team Dynamics and Confidence
19:20 Final Thoughts on Business Strategy and Branding
22:04 The Coffee Acquisition Journey
28:38 Lessons from Distressed Sales
34:04 The Value of Failures
36:21 Appreciating Success and Community
40:29 Finding Deeper Purpose in Business
42:34 Usp Outro 169 1.mp4
🔗 RESOURCES & LINKS
Follow Ron Shah: https://twitter.com/obviceo
Check out Obvi: https://www.myobvi.com
Listen to Ron’s podcast *Chew On This*: https://www.chewonthis.io/
Coffee Over Cardio: https://coffeeovercardio.com/
Paw Rangers: https://www.pawrangers.com/
💡 SPONSORS
Cleverific: https://cleverific.com/unofficial
Zipify: http://zipify.com/KURT
Address Validator: https://www.addressvalidator.com/
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