What if your side project became a real business—one that landed on the shelves of REI?
That’s exactly what happened to David Lindahl, founder of Rainier Watch. What started as a simple Twitter account about Mount Rainier turned into a thriving Shopify brand selling outdoor-inspired apparel.
Chapters
- 00:00 From Twitter to Brand: The Rainier Watch Journey
- 04:46 Turning Passion into Business: The REI Partnership
- 12:36 Navigating the Challenges of a Niche Market
- 15:29 Building Community Through In-Person Engagement
- 17:18 Building a Community in a Digital Age
- 19:39 Product Development and Iteration
- 21:21 Customer Feedback and Product Evolution
- 24:01 Social Impact and Brand Values
- 25:37 Handling Criticism and Building Resilience
- 29:30 The Importance of Brand Storytelling
- 31:49 Lessons Learned in Entrepreneurship
- 34:39 Future Goals and Product Expansion
Links
- Shop Rainier Watch: https://shop.rainierwatch.com/
- More Shopify Founder Stories: https://www.unofficialshopifypodcast.com
Sponsors
- Cleverific: https://cleverific.com/unofficial
- Zipify: http://zipify.com/KURT
- Address Validator: https://www.addressvalidator.com/
Want to grow your Shopify brand?
- Work with Kurt to scale your Shopify store: https://ethercycle.com/
- Subscribe for more Shopify growth insights. Listen to The Unofficial Shopify Podcast for expert e-commerce strategies wherever you get your podcasts.
