[SUNDAY DRIVE] 3 Tips to Maximize Black Friday Sales

by Kurt Elster

Yesterday we hosted a baby shower for my sister-in-law. The 12’ Christmas tree presently in our family room was unavoidable, and turned into quite the hot button issue. Some people felt it was fantastic while other more grinch-like folks felt it was strictly too early. (My wife gets the final word: “We call it the Thanksgiving tree because it’s my house so don’t worry about my up-before-Thanksgiving tree.”)

Tree or no tree, Black Friday is closer than ever.

Over at our new office, we’ve been working on preparing our clients for Black Friday, and doing some really clever stuff with Shopify Scripts and Launchpad.

Here’s an example of a Black Friday sale script we made last week for a client that I’m really proud of:

It's safe to say I’ve been thinking non-stop about Black Friday Cyber Monday lately, and I have three quick wins for you.

In today’s drive I’ll reveal:

  1. an app combo that will increase your average order value one out of every three times
  2. and two outside the box ideas to increase customer lifetime value the week after Black Friday.

Watch now!

Talk soon,
Kurt

Are you putting off creating a holiday email marketing plan because planning emails is a chore?

Save yourself hours of research and planning with our 2017 Holiday Email Marketing Guide. It's a no-fluff executive summary that will show you every opportunity to send holiday emails, examples of subject lines that get opened, how many emails to send to maximize revenue, and one tip to not annoy customers.

Get it now

If you are less than 100% satisfied with your purchase and email me saying so, I will immediately click the Refund button and return 100% of your money, no questions asked.

[SUNDAY DRIVE] Steal These Last Minute Black Friday Optimizations

by Kurt Elster

My wife and I are hosting Thanksgiving for this first time year. That means we just over two weeks to get ready.

That also means that you have just over two weeks to get your store in the best possible position to make the most out Black Friday.

To help you, I’ve put together the absolute easiest optimization tips I could think of that any store owner can implement in an afternoon.

Today’s video starts with a cameo from my wife, who loves the holidays as you’ll see.

Hope that helps!
—Kurt

[SUNDAY DRIVE] Effective Facebook Audience Targeting Strategies

by Kurt Elster

A 17-year-old High School student and entrepreneur reached out to me and asked for help.

He said, "My biggest frustration is the Facebook ads. They just don’t convert for me. I’ve been following the methods that I found on YouTube and what other people told me like, to be specific. It just doesn’t work."

Here’s what I told him, and I thought I’d share it with you.

The ad itself is almost less important than the audience. Figuring out the targeting is the hardest part of Facebook Ads by far.

Here’s one hack that may help:

Leverage other people’s audiences.

Two ways to do it:

  1. Facebook lets you share audiences now. So you could approach other merchants and ask if they’d be willing to swap audiences with you. Then you advertise to their audience.
  2. If you can get your hands on an email list of customers from someone, you can upload that as a custom audience, and then advertise to them.

But what if you have no audience at all. Then build a FB page first and put all your ad dollars toward getting page likes. Done right, they’re pennies. Then target people who engaged with that page. Build a lookalike audience from that page.

That’s what we discuss in today’s drive.

Talk soon,
Kurt

PS: Get the 2017 Holiday Email Marketing Guide: https://gumroad.com/products/rMrU/

Shopify Flow Tutorial: How to automate risk analysis & customer tagging

by Kurt Elster

Did you know you can try Shopify Flow for free with a Shopify development store account?

I love automation in general, and I know Shopify Flow is the killer app for Shopify Plus.

In this quick screencast tutorial, I demonstrate the power of Flow with two workflows that will automate risk analysis and tag customers based on purchases for future segmentation.

If you think Flow could help grow your business, contact me, and we'll set up a time to talk it through.

[SUNDAY DRIVE] How to create an effective welcome series

by Kurt Elster

A few weeks ago a member of my Shopify Facebook group had asked about email pop-ups. (The answer is to use Privy.)

But what do you offer in your pop-up?

I like to offer several things. We generally put together a welcome series based on existing content, but in this instance, there was no content to work with.

Usually, I'd do something like this:

  1. Welcome email with quick intro
  2. How we discovered the pain our product solves
  3. The surprising root of the pain our problem
  4. Our solution
  5. Reviews & Testimonials
  6. 48-hour flash sale using dynamic coupon code
  7. 24-hour warning that sale is ending

Each would be separated by one day, Making a purchase automatically removes the person from the workflow. In today's drive, I'll talk through this sequence in more depth.

[SUNDAY DRIVE] Do you have the grit you need to succeed?

by Kurt Elster

After having talk to dozens of successful entrepreneurs for my podcast, and having run my own business for close to a decade now, I realized that I ton of success is dependent on your mindset and how you see the world and make decisions.

In today’s drive we’re going to talk through the mindset of successful entrepreneurs, how you can apply it to your own business, and what happened at the endurance race that I competed in this weekend.

[SUNDAY DRIVE] Why do most businesses fail? Because of this problem…

by Kurt Elster

I went to my brother-in-law’s house today to put the finishing touches on our race car, Thomas the Jetta, as we prepare for our first endurance race next weekend.

As I put the sponsor stickers on the car, one of my teammates commented, “I can’t believe how many sponsors you got," And I agreed because I too can’t believe how many sponsors I got.

That got me thinking: How the hell did I do that? How did I sell nine sponsorships for a plainly ridiculous project on a whim when most people genuinely struggle to sell their first items with their stores. What’s the difference? That’s what we’ll talk about on today’s drive.

[SUNDAY DRIVE] What I Learned Optimizing 7-figure Stores

by Kurt Elster

If you want to know the secret behind why some designers can churn out high-converting pages consistently and others are hit-or-miss, it’s because of one mindset.

In today’s drive, I share the simple truths I've learned about design & content from running data-driven conversion rate optimization tests on 7-figure stores.

Watch now…

Talk soon,
Kurt

Actually Using Google Analytics Enhanced Ecommerce Tracking

by Kurt Elster

Have you enabled this often overlooked setting?

Do you have Google Analytics set up?

If you do, do you do anything with it?

I’ve been guilty of overlooking Google Analytics myself, but recently I’ve found some great revenue optimization opportunities for my clients using it.

In today’s drive, I’ll give you the crash course in getting some value out of this totally free tool.

Watch now...

Talk soon,
Kurt

PS: Here are the important links I mentioned in the show:

  1. ShipTimer free trial
  2. Google Analytics
  3. How-to Enabling Enhanced Ecommerce

Does this Amazon tactic work on you?

by Kurt Elster

Ever seen this nifty feature on Amazon?

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I love it. It's an unmistakable visual signal that says, "If you want this product, you must take action."

The best part is that it's not at all spammy like some other arbitrary countdown timers I've seen. It refers to a genuine cut-off time and conveys genuine and useful information to the customer.

Knowing that you have an hour left to place a purchase to get the fastest possible shipping is a powerful motivator.

Months ago, I decided to see if it was possible to do in a Shopify store and if it would boost conversions.

After some experimentation, we were able to get a proof of concept working a few or our Shopify Plus client's store.

Here it is in action on Jay Leno's Shopify store:

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After it worked successfully and had positive results on customer service and and conversions in several stores, we started to wonder if we could make it easy to use for any Shopify store owner. So we set to work on building it as a Shopify app.

The hard part was building an interface that was easy to use and understand. I'm quite proud of how we pulled it off. Check out this dashboard:

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This new app is called ShipTimer and we're super proud of it.

Here's what Jay Myers, co-founder of Bold Apps, had to say in our Facebook group:

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The only requirement to use it in your store starting today is knowing your shipping cut-off time. Whether you fulfill you orders yourself or use a 3PL, so long as you know the deadline for orders to go out the door the same day, you can use ShipTimer to give your customers another reason to buy with this simple to use, professional-looking shipping countdown timer.

We're running a free 7-day trial right now.

Get ShipTimer

It'll even install automatically in most themes.

With the holidays right around the corner, you'll want every advantage you can get.

Hope this helps,
Kurt

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