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SHOPIFY TUTORIALS

A few weeks ago a member of my Shopify Facebook group had asked about email pop-ups. (The answer is to use Privy.)

But what do you offer in your pop-up?

I like to offer several things. We generally put together a welcome series based on existing content, but in this instance, there was no content to work with.

Usually, I'd do something like this:

  1. Welcome email with quick intro
  2. How we discovered the pain our product solves
  3. The surprising root of the pain our problem
  4. Our solution
  5. Reviews & Testimonials
  6. 48-hour flash sale using dynamic coupon code
  7. 24-hour warning that sale is ending

Each would be separated by one day, Making a purchase automatically removes the person from the workflow. In today's drive, I'll talk through this sequence in more depth.

After having talk to dozens of successful entrepreneurs for my podcast, and having run my own business for close to a decade now, I realized that I ton of success is dependent on your mindset and how you see the world and make decisions.

In today’s drive we’re going to talk through the mindset of successful entrepreneurs, how you can apply it to your own business, and what happened at the endurance race that I competed in this weekend.

I went to my brother-in-law’s house today to put the finishing touches on our race car, Thomas the Jetta, as we prepare for our first endurance race next weekend.

As I put the sponsor stickers on the car, one of my teammates commented, “I can’t believe how many sponsors you got," And I agreed because I too can’t believe how many sponsors I got.

That got me thinking: How the hell did I do that? How did I sell nine sponsorships for a plainly ridiculous project on a whim when most people genuinely struggle to sell their first items with their stores. What’s the difference? That’s what we’ll talk about on today’s drive.

If you want to know the secret behind why some designers can churn out high-converting pages consistently and others are hit-or-miss, it’s because of one mindset.

In today’s drive, I share the simple truths I've learned about design & content from running data-driven conversion rate optimization tests on 7-figure stores.

Watch now…

Talk soon,
Kurt

Have you enabled this often overlooked setting?

Do you have Google Analytics set up?

If you do, do you do anything with it?

I’ve been guilty of overlooking Google Analytics myself, but recently I’ve found some great revenue optimization opportunities for my clients using it.

In today’s drive, I’ll give you the crash course in getting some value out of this totally free tool.

Watch now...

Talk soon,
Kurt

PS: Here are the important links I mentioned in the show:

  1. ShipTimer free trial
  2. Google Analytics
  3. How-to Enabling Enhanced Ecommerce

Ever seen this nifty feature on Amazon?

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I love it. It's an unmistakable visual signal that says, "If you want this product, you must take action."

The best part is that it's not at all spammy like some other arbitrary countdown timers I've seen. It refers to a genuine cut-off time and conveys genuine and useful information to the customer.

Knowing that you have an hour left to place a purchase to get the fastest possible shipping is a powerful motivator.

Months ago, I decided to see if it was possible to do in a Shopify store and if it would boost conversions.

After some experimentation, we were able to get a proof of concept working a few or our Shopify Plus client's store.

Here it is in action on Jay Leno's Shopify store:

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After it worked successfully and had positive results on customer service and and conversions in several stores, we started to wonder if we could make it easy to use for any Shopify store owner. So we set to work on building it as a Shopify app.

The hard part was building an interface that was easy to use and understand. I'm quite proud of how we pulled it off. Check out this dashboard:

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This new app is called ShipTimer and we're super proud of it.

Here's what Jay Myers, co-founder of Bold Apps, had to say in our Facebook group:

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The only requirement to use it in your store starting today is knowing your shipping cut-off time. Whether you fulfill you orders yourself or use a 3PL, so long as you know the deadline for orders to go out the door the same day, you can use ShipTimer to give your customers another reason to buy with this simple to use, professional-looking shipping countdown timer.

We're running a free 7-day trial right now.

Get ShipTimer

It'll even install automatically in most themes.

With the holidays right around the corner, you'll want every advantage you can get.

Hope this helps,
Kurt

Want to save a ton of time in your business?
…without sacrificing anything?
…or hiring anyone?

Then you’d better master automation (or risk being left behind.)

In today’s drive, I'll give you several tools and example of automation I’ve used successfully in my own business for years.

I didn't email you last week. I'm sorry.

It was a 3-day weekend because of Labor Day so I took a break from laboring.

I did two extremely satisfying things instead that weekend:

1. I caught up on some reading, finishing three books.

My favorite by far was Unfu*k Yourself by Gary John Bishop. It's currently my favorite personal development book. The right mindset is critically important to succeeding as an entrepreneur, so I invest in my own mental health regularly and fiercely defend it. You should too.

2. I went goddamn mental on my lawn with an edger.

My lawn had not been edged in at least two years, as we'd been focused on growing any grass at all instead of Creeping Charlie; a diabolical broadleaf weed that can only be killed with Ortho® Weed-B-Gon® Colloidal Silver during a full moon.

Our now full and lush lawn had grown so confident that it had decided to leave the confines of the yard and attempt to colonize the sidewalk, driveway, street, etc. Whacking back entire inches of grass like slashing shag carpeting with a new utility knife is one of the most weirdly satisfying things I've done. Possibly the most fun you can have for $60 (other than renting a Jet Ski from a Cuban man named Angel in Key West. He is the best and I hope he's okay.)

I really know very little about lawn care. It's one of those things that seems obvious and self-explanatory until you actually try to do it. Then it becomes clear that your lawn is a minefield of mistakes waiting to happen. Google, experience, and a crash course from my sister-in-law are the only reason I am at all competent to care for grass.

When you're trying to fix your lawn, the lawn & garden section at Home Depot becomes an exciting opportunity to waste money and kill grass. That's kind of how I feel about the Shopify App Store. It's filled with thousands of shiny toys that all promise to grow your store or make your life as store owner easier. But just like lawn care, it's easy to get carried away. Pretty soon you have a shed full of tools and sprays that you forgot about, and a website that crashes iPhones with impunity.

Which is why it should come as no surprise that one of the more common questions I get is, "Hey Kurt, what apps do you recommend?"

Like any experienced Shopify Expert, I normally give a cryptic non-answer like "I recommend installing nothing until you have a specific pain or problem than can be solved by a single app. Audit your apps regularly to make sure you still need them."

This is not the answer you or anyone is looking to hear. It's not my fault, it's because I have PTSD from logging into client stores and discovering 40+ apps installed resulting in a 20MB page size and more javascript errors than I can diagnose. That's not hyperbole either, it's happened repeatedly.

Until now that's been my stance. Today I'm going to break my app silence. I have a lot of experience with apps and I hear even more about which apps are hot, which have great support, and which are to be avoided. I and several of my friends even own successful apps. So I could make some app recommendations for right now as we all get ready to maximize our revenues on Black Friday and through the holidays.

That's the topic of this week's Sunday Drive: The Best Shopify Apps for 2017.

Hope that helps because...

Black Friday will be here before we know it.

Book a 1-on-1 coaching call with me and I guarantee that we can improve your store together.

☞ Book your call, start improving your store now.

Talk soon,
Kurt

PS: I updated my vanity site, kurtelster.com. I even took a new headshot for it. Well, my wife took it in our basement, and I was wearing her makeup because we are professionals. The contact page is a trendy-if-you're-a-twitter-cool-kid 'now' page that's worth checking it.

Have you ever sold something on Craigslist?

It's an experience, that's for sure.

You'll discover that most people are really excited to get stuff right up until they have to put forth any effort at all.

I told you I'm moving offices, right?

We're moving from the historic Pickwick Theatre building in Park Ridge, IL (where I grew up) to this upscale outdoor mall in Skokie, IL..

I'm super excited about it.

And when I'm excited, I make no small moves.

As soon as I signed the new lease, I hired an interior designer to give me a furniture plan and design suggestions.

(An interior designer is way cheaper than you think. We hired ours for $80/hr and dramatically improved our house for about $200. That's why I'm doing the same for the new office.)

That also means it was time to start fresh and ditch the bootstrapped crazy cornucopia of furniture I had.

So my wife put up an ad on Craigslist that read basically, "Free furniture from a startup. As-is. You must disassemble and move yourself."

I loved that idea because when we started our business in 2009, we scavenged a lot of our furniture. I'd much rather pay it forward than send the stuff to a landfill.

Within four hours of posting, we'd gotten rid of 90% of our stuff.

Craiglist is basically a free junk removal service.

Among those people, we're some scary folk. Not intimidating scary. Scary unprepared.

Three people separately arrived to haul away our massive HON desk. (A picture was included online, it was a hot item.)

In all three cases, they took one look at it, and said, "So I have to disassemble it? Do you have any tools?" ಠ_ಠ

As stated in the listing, yes you do, and no I don't.

All three immediately abandoned the idea, took something else random to justify their trip, and promptly left.

I really can't complain. With no effort on my part beyond answering the door, I was unencumbered of all my old office furniture. It was disturbing to see how little thought and effort was going into these folks' decision-making.

By virtue of being on my list, I know you're not like them. You're leveraging free resources like this one. You're thinking ahead, planning, and taking action.

We're not putting our Black Friday plans off to the last minute either. We need to start planning our Black Friday sales now.

The most important channel in your Black Friday success plan is email.

I'm back in the saddle after heading to Ottawa last week to visit the Shopify mothership.

It absolutely may be the single most interesting workplace in the world.

Shopify currently occupies ten floors of this new LEED-certified building in downtown:

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Aside from a ton of neat tech and seemingly endless perks, they have really clever decorating.

Each floor has a theme, and each room has its own theme within that.

For example, one floor's theme is retreat.

That floor has, among other things, work teepees:

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My favorite floor was Prohibition in which every room was named after a cocktail.

(We did some filming in White Russian because it was naturally very white and bright.)

My favorite room was also on the Prohibition floor. It spoke to me:

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Play is emphasized in several rooms. There's even an indoor go kart track. (Seriously.)

Demonstrating both play and an eye toward the future was this VR demo room:

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Throughout the offices were many artworks promoting their mission:

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I've staked my entire business on Shopify's success so this pilgrimage was important to me.

It's truly an extraordinary place to be. I've never seen anything remotely like it.

They are also gracious hosts, and made me feel valued as a guest and partner.

More news: We're moving!

As soon as I got back to the states, I finalized the lease for our new office space.

Our new space is being built out in Old Orchard mall.

Old Orchard mall

I'm excited to be running our ecommerce consultancy from a posh retail environment.

Just today I sent the architect plans to our interior designer to help make it amazing.

(After all, Shopify has set a high bar.)

With all that's been going, I hadn't give much thought to what to discuss in today's Sunday drive.

Fortunately, a newsletter subscriber asked me a thoughtful question.

Wolfgang asked:

"What is the 80/20 you look at for shops once the fundamentals are in place and the shop is running nicely?
For example, you get to work on a shop that makes low 5 figures per month, where do you usually still find low-hanging fruit in such cases?"


My answer is the topic of today's Sunday drive...

Hope that helps because we don't have much time left to get ready for the holidays.

There are only 95 days left until Black Friday.

Are you prepared? What do you need help with?

My 1-on-1 services can help make this your best holiday season ever:

https://ethercycle.com/pricing/