A 17-year-old High School student and entrepreneur reached out to me and asked for help.
He said, "My biggest frustration is the Facebook ads. They just don’t convert for me. I’ve been following the methods that I found on YouTube and what other people told me like, to be specific. It just doesn’t work."
Here’s what I told him, and I thought I’d share it with you.
The ad itself is almost less important than the audience. Figuring out the targeting is the hardest part of Facebook Ads by far.
Here’s one hack that may help:
Leverage other people’s audiences.
Two ways to do it:
Facebook lets you share audiences now. So you could approach other merchants and ask if they’d be willing to swap audiences with you. Then you advertise to their audience.
If you can get your hands on an email list of customers from someone, you can upload that as a custom audience, and then advertise to them.
But what if you have no audience at all. Then build a FB page first and put all your ad dollars toward getting page likes. Done right, they’re pennies. Then target people who engaged with that page. Build a lookalike audience from that page.
After having talk to dozens of successful entrepreneurs for my podcast, and having run my own business for close to a decade now, I realized that I ton of success is dependent on your mindset and how you see the world and make decisions.
In today’s drive we’re going to talk through the mindset of successful entrepreneurs, how you can apply it to your own business, and what happened at the endurance race that I competed in this weekend.
I went to my brother-in-law’s house today to put the finishing touches on our race car, Thomas the Jetta, as we prepare for our first endurance race next weekend.
As I put the sponsor stickers on the car, one of my teammates commented, “I can’t believe how many sponsors you got," And I agreed because I too can’t believe how many sponsors I got.
That got me thinking: How the hell did I do that? How did I sell nine sponsorships for a plainly ridiculous project on a whim when most people genuinely struggle to sell their first items with their stores. What’s the difference? That’s what we’ll talk about on today’s drive.
I love it. It's an unmistakable visual signal that says, "If you want this product, you must take action."
The best part is that it's not at all spammy like some other arbitrary countdown timers I've seen. It refers to a genuine cut-off time and conveys genuine and useful information to the customer.
Knowing that you have an hour left to place a purchase to get the fastest possible shipping is a powerful motivator.
Months ago, I decided to see if it was possible to do in a Shopify store and if it would boost conversions.
After some experimentation, we were able to get a proof of concept working a few or our Shopify Plus client's store.
Here it is in action on Jay Leno's Shopify store:
After it worked successfully and had positive results on customer service and and conversions in several stores, we started to wonder if we could make it easy to use for any Shopify store owner. So we set to work on building it as a Shopify app.
The hard part was building an interface that was easy to use and understand. I'm quite proud of how we pulled it off. Check out this dashboard:
This new app is called ShipTimer and we're super proud of it.
Here's what Jay Myers, co-founder of Bold Apps, had to say in our Facebook group:
The only requirement to use it in your store starting today is knowing your shipping cut-off time. Whether you fulfill you orders yourself or use a 3PL, so long as you know the deadline for orders to go out the door the same day, you can use ShipTimer to give your customers another reason to buy with this simple to use, professional-looking shipping countdown timer.
It was a 3-day weekend because of Labor Day so I took a break from laboring.
I did two extremely satisfying things instead that weekend:
1. I caught up on some reading, finishing three books.
My favorite by far was Unfu*k Yourself by Gary John Bishop. It's currently my favorite personal development book. The right mindset is critically important to succeeding as an entrepreneur, so I invest in my own mental health regularly and fiercely defend it. You should too.
2. I went goddamn mental on my lawn with an edger.
My lawn had not been edged in at least two years, as we'd been focused on growing any grass at all instead of Creeping Charlie; a diabolical broadleaf weed that can only be killed with OrthoÂ® Weed-B-GonÂ® Colloidal Silver during a full moon.
Our now full and lush lawn had grown so confident that it had decided to leave the confines of the yard and attempt to colonize the sidewalk, driveway, street, etc. Whacking back entire inches of grass like slashing shag carpeting with a new utility knife is one of the most weirdly satisfying things I've done. Possibly the most fun you can have for $60 (other than renting a Jet Ski from a Cuban man named Angel in Key West. He is the best and I hope he's okay.)
I really know very little about lawn care. It's one of those things that seems obvious and self-explanatory until you actually try to do it. Then it becomes clear that your lawn is a minefield of mistakes waiting to happen. Google, experience, and a crash course from my sister-in-law are the only reason I am at all competent to care for grass.
When you're trying to fix your lawn, the lawn & garden section at Home Depot becomes an exciting opportunity to waste money and kill grass. That's kind of how I feel about the Shopify App Store. It's filled with thousands of shiny toys that all promise to grow your store or make your life as store owner easier. But just like lawn care, it's easy to get carried away. Pretty soon you have a shed full of tools and sprays that you forgot about, and a website that crashes iPhones with impunity.
Which is why it should come as no surprise that one of the more common questions I get is, "Hey Kurt, what apps do you recommend?"
Like any experienced Shopify Expert, I normally give a cryptic non-answer like "I recommend installing nothing until you have a specific pain or problem than can be solved by a single app. Audit your apps regularly to make sure you still need them."
Until now that's been my stance. Today I'm going to break my app silence. I have a lot of experience with apps and I hear even more about which apps are hot, which have great support, and which are to be avoided. I and several of my friends even own successful apps. So I could make some app recommendations for right now as we all get ready to maximize our revenues on Black Friday and through the holidays.
That's the topic of this week's Sunday Drive: The Best Shopify Apps for 2017.
Hope that helps because...
Black Friday will be here before we know it.
Book a 1-on-1 coaching call with me and I guarantee that we can improve your store together.
PS: I updated my vanity site, kurtelster.com. I even took a new headshot for it. Well, my wife took it in our basement, and I was wearing her makeup because we are professionals. The contact page is a trendy-if-you're-a-twitter-cool-kid 'now' page that's worth checking it.
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