What happens when a dentist reinvents flossing? A $200K Kickstarter, a battle with Amazon knockoffs, and the messy reality of scaling an ecommerce brand.
Brynn Snyder, co-founder of Slate Flosser, joins us to share her journey—from launching a Kickstarter campaign to growing a direct-to-consumer (DTC) business on Shopify and Amazon. Along the way, she learned some hard lessons about product development, customer acquisition, and cash flow.
If you're launching a Shopify store, hardware product, or subscription brand, this one's for you.
In this episode, we cover:
- How they raised $200K on Kickstarter
- Why Amazon knockoffs became a huge challenge
- What worked (and what didn’t) in Shopify marketing
- The hiring, financial, and supply chain struggles no one talks about
🎧 Want the full interview?
This is a shorter version—get the full conversation on Spotify or Apple Podcasts
⏰ Chapters
00:00 Introduction to the Slate Flosser
02:12 The Inspiration Behind the Slate Flosser
05:17 Challenges in Product Development
07:27 Prototyping and User Feedback
10:56 Kickstarter Success and Lessons Learned
15:48 Navigating E-commerce Platforms
17:50 Marketing Strategies and Customer Acquisition
20:52 The Importance of Team and Hiring
26:05 Financial Management and Projections
28:39 Future Growth and Product Expansion
30:47 Advice for Aspiring Entrepreneurs
🔗 Key Links
Slate Flosser: https://slateflosser.com/
Kickstarter Campaign: https://www.kickstarter.com/projects/slateflosser/slate-electric-flosser
Amazon Listing: https://www.amazon.com/SLATE-Electric-Flosser-Teeth-Speeds/dp/B0DDLX8LG2
🚀 Sponsors
Boost AI Search & Filter – https://apps.shopify.com/product-filter-search
Cleverific – https://cleverific.com/unofficial
Zipify – http://zipify.com/KURT
👨💻 Work With Kurt
Grow your Shopify store: https://ethercycle.com/apply
See our recent client wins: https://ethercycle.com/work
