How Daphne Eastman Built Frizz + Co from Scratch
So, here’s a story. A woman, Daphne Eastman, spends years in a career that makes sense. She’s a CPA. Safe, stable. Then, something shifts. She’s tired of fighting her own hair—tired of products that don’t work for her. And in a moment of what she calls “pure ignorance and naivety,” she decides: I’ll make my own.
This is how Frizz + Co is born.
But of course, it’s not that simple. It’s never that simple.
Because launching a beauty brand from scratch? Turns out, that’s a whole thing.
In this episode, Daphne tells us what happens after that moment. The part most people don’t talk about. How she cold-called chemists. How she fumbled through manufacturing. The marketing moves that flopped. The ones that worked. And how in-person events—something a lot of eCommerce brands ignore—became her secret weapon.
If you’ve ever thought about launching your own business—or just wondered how these things happen—this one’s for you.
⏳ Timestamps (Click to Jump to a Section!)
00:00 – The Birth of Frizz + Co: A Personal Journey
03:49 – Building a Brand from Scratch
06:48 – The Importance of Customer Feedback
10:35 – Understanding the Customer's Voice
13:53 – Navigating Shipping Challenges
18:11 – Balancing Branding and Sales Metrics
21:25 – Maintaining Authenticity in Branding
25:28 – Engaging with Customers for Success
📌 Links & Resources
🌟 Check out Frizz + Co → frizzhair.co
🌟 Follow Frizz + Co on Instagram → instagram.com/frizz.co
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