How This Founder Used TikTok and Shopify Sidekick to Sell Out His Skincare Brand
Ben Attwood went from designing ads for global skincare brands to launching his own: Clubhouse Skin. In this episode, he breaks down how he leveraged TikTok, community, and Shopify’s AI tool Sidekick to build a premium men’s skincare line from scratch. No VC. No agency. Just good branding, real customers, and a little help from Sidekick.
Chapters
- 00:00 The Birth of Clubhouse Skin
- 03:09 Navigating the Skincare Industry
- 05:51 Building in Public: The Power of Community
- 09:06 Leveraging AI for Business Growth
- 12:08 Branding with Purpose
- 14:58 Engaging with Customers and Community
Links
- Shopify Magic: shopify.com/magic
- Sidekick Docs: help.shopify.com/en/manual/shopify-admin/productivity-tools/sidekick/set-up
- Shopify Newsroom: shopify.com/news/journey-to-first-sale - "AI helped these founders fast-track their way to first sale"
Sponsors
- Zipify: https://zipify.com/KURT – Build high-converting sales funnels
- Cleverific: https://cleverific.com/unofficial – Smart order editing for Shopify
- Boost AI Search & Filter: https://boostcommerce.net/ – Collection filtering + smart search
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