Learn why split testing is the only reliable way to make data-driven decisions and what to test before Black Friday Cyber Monday.

Move over Unite, the big announcements are now happening twice a year with Shopify Editions , Shopify’s new semi-annual showcase.

Create a Wholesaler Link on Your Website You’ll notice a lot of websites have a wholesale link in the footer.

Practical strategies for managing entrepreneurial burnout when stepping away from your business feels impossible.

The must-have homepage elements for new Shopify stores, from hero videos to social proof and product showcases.

Why your paid ad traffic isn't converting and how personalized landing pages and retargeting can fix it.

It’s easy to get caught up in all the aps, flashy content and new softwares that can make you think - if I just do this one thing, that will be the...

Why pagination beats infinite scroll for ecommerce stores, backed by Baymard Institute research on usability and conversions.

The best way to organize your store’s navigation is by having five or so overarching product groups that break down into their own mega menus.

Let’s set the stage with some stats first. Average checkout drop off is about 50%.

How to choose between one-column and two-column mobile collection layouts based on your product titles and photo orientation.

Collections are groups of similar products in Shopify that help merchants organize and filter their products into different buckets.