Why you should start Black Friday promotions on November 1st and run your sale multiple times throughout the month.

The most important thing you need to consider is how clear it is for the customer that they have taken an action. They clicked and something happened.

Shopify Re-Unite keynote wrapped up this morning. In it, Shopify's leadership team revealed new and upcoming features. I took notes.

A no-nonsense Facebook Ads starter guide: begin with retargeting warm traffic, then scale into prospecting with interest-based targeting.

Why 15,000 monthly visitors might not convert and how to diagnose traffic quality, targeting, and on-site conversion issues.

The pros and cons of running an affiliate program for your ecommerce store, from passive sales to partner management challenges.

This all depends on your financial position as an entrepreneur and as a company.

There are a few loyalty programs on Shopify, but the one I like best is Smile.io .

The best abandoned cart subject lines are ones that are short, customer service focused and unexpected. 1. Can I help you?

In this scenario you want to provide a discount on the number of products and not discounts on multiples of the same.

Some quick background. There are a million Shopify merchants, 12,000 app partners. Only a fraction of those are Shopify theme developers.

SEO is a single tactic under a greater umbrella. Most technical SEO is handled out of the box by Shopify.