We Measured the AI Traffic Wave: Tiny but Growing Fast

We Measured the AI Traffic Wave: Tiny but Growing Fast

94 million sessions, $274M in revenue, 10 Shopify stores, 24 months of data. AI assistants drive 0.06% of traffic. Here's where the money actually comes from.
GWP ROI Calculator showing a gift-with-purchase campaign netting $4,684 per month versus the equivalent discount

Free Gifts Beat Discounts. We Built a Calculator to Prove It.

A $34 discount costs you $34. A $34 gift costs you $9. We ran 60 days of real store data through that asymmetry, then built a free calculator so you can run yours.
Frosted-glass 3D illustration of a doll silhouette in a magnifying glass over listing cards, connected to independent storefronts

We Built a Barbie Search Engine to Prove a Point About Shopify's UCP

Shopify's Universal Commerce Protocol makes every store's catalog searchable with no auth, no tokens, and no fees. We built DollScout, a live collector-Barbie finder, to prove it, then open-sourced...
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