Until recently, if you had asked me about the efficacy of Facebook ads, I would have told you with total conviction that they didn't work.

I love stats. I play RPGs so I can kill things with stats. I read sabermetrics blogs so I can talk about baseball with stats.

I've never done this before, but I wanted to give you a few updates on our side. Here's what new with me: I've...

My number one most powerful tool for optimizing a Shopify store isn't Google Analytics, it's customer surveys.

Offering discounts, flash sales, and using pop-up windows are all proven ecommerce strategies, but what happens when you combine them?

There are two chief ways to increase revenue for your store: Get more traffic Turn more visitors into buyers Both are equally valid methods, and...

Here’s a list of things to double check to make sure your Shopify store's theme is SEO ready.

Shopify's App Store can add powerful new features and services to your Shopify store. But if you're not careful, it can also add bloat.