The Unofficial Shopify Podcast

94 million sessions, $274M in revenue, 10 Shopify stores, 24 months of data. AI assistants drive 0.06% of traffic. Here's where the money actually comes from.

"It's an in-house, ready-to-go agency. Which is free for all merchants."

A $34 discount costs you $34. A $34 gift costs you $9. We ran 60 days of real store data through that asymmetry, then built a free calculator so you can run yours.

"Being on Shopify means you get access to agentic automatically, out of the box."

"I hear store associates asking people in person for their email all the time, and it always is a little bit awkward."

Shopify's Universal Commerce Protocol makes every store's catalog searchable with no auth, no tokens, and no fees. We built DollScout, a live collector-Barbie finder, to prove it, then open-sourced...

AI agents can run your Shopify store now. Claude Code, plugged into the Admin API, will happily archive products, rewrite descriptions, and delete metafields at catalog scale. That's the good news ...

"If I don't see that purple button at checkout, bye-bye." That's what Shop's buyers tell Kenny Cohen, and it's a clue to why Shop has quietly become one of the most valuable channels a Shopify merc...

Gift with purchase psychology explains why a free gift converts better than a discount of equal value. Here’s the research behind it and how ecommerce brands put it to work.

VP of Product Vanessa Lee joins Kurt to break down the 2026 "Everywhere" edition and the years of quiet groundwork behind it: taxonomy, attributes, clustering, and a universal product identifier th...

Montana Knife Company was finally releasing its first folding knife, a $390 piece their fans had been begging for, and they wanted an announcement page worthy of the moment. Apple-style scroll anim...

Inside: why he started publishing his real ROAS on LinkedIn when the numbers were ugly, the 80% Meta cut that finally flipped him profitable, and how a 250K-follower organic community out-engages H...