The Unofficial Shopify Podcast

This is a guest post by Michael Bower who joined us in season of The Unofficial Shopify Podcast .

Yesterday I spent the whole day at the Shopify Retail tour.

Here's a quick tip this week that will work in 99% of stores. What's the number one reason for abandoned carts? Unexpected shipping costs.

There are two pages every Shopify store I’ve ever set up has: a Contact Page and an About Page.

Until recently, if you had asked me about the efficacy of Facebook ads, I would have told you with total conviction that they didn't work.

I love stats. I play RPGs so I can kill things with stats. I read sabermetrics blogs so I can talk about baseball with stats.

I've never done this before, but I wanted to give you a few updates on our side. Here's what new with me: I've...

My number one most powerful tool for optimizing a Shopify store isn't Google Analytics, it's customer surveys.

Offering discounts, flash sales, and using pop-up windows are all proven ecommerce strategies, but what happens when you combine them?

An image is worth a thousand words, but it's also worth a boost conversions.

There are two chief ways to increase revenue for your store: Get more traffic Turn more visitors into buyers Both are equally valid methods, and...

Here’s a list of things to double check to make sure your Shopify store's theme is SEO ready.

Shopify's App Store can add powerful new features and services to your Shopify store. But if you're not careful, it can also add bloat.

There's two ways to grow your Shopify store's revenue: You can get more traffic which will turn into more revenue, or you can optimize your store to..