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Why you should start Black Friday promotions on November 1st and run your sale multiple times throughout the month.

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A spicy website teardown of Marconi Foods, the Chicago condiment institution, with actionable ecommerce improvements.

A website teardown of Bombas, the charitable sock brand, examining what an ecommerce expert notices while spending $50 on socks.

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Shopify Re-Unite keynote wrapped up this morning. In it, Shopify's leadership team revealed new and upcoming features. I took notes.

An unsolicited website teardown of Allbirds, the DTC footwear darling, exploring what makes their shopping experience work.

A no-nonsense Facebook Ads starter guide: begin with retargeting warm traffic, then scale into prospecting with interest-based targeting.

Why 15,000 monthly visitors might not convert and how to diagnose traffic quality, targeting, and on-site conversion issues.

The pros and cons of running an affiliate program for your ecommerce store, from passive sales to partner management challenges.

This all depends on your financial position as an entrepreneur and as a company.