When considering migrating from Shopify to Shopify Plus, ask yourself one question: What is the problem I’m trying to solve?

Why emailing your customers weekly is the sweet spot, and how sending too few emails actually causes more unsubscribes.

It’s no secret that new customer acquisition costs are high, so it’s important to focus on customer retention.

An easy way to start is by considering the same language countries that your product is originally sold in and website is written in.

One of the most important things is establishing trust indicators, because if a customer is dropping a lot of money, it better be 100% exactly what...

To start, here are a couple standards to help you benchmark your customers and traffic: Over a 30 day rolling period, if you get 150 people a day to..

I have not had direct experience with someone who was successful with only Pinterest ads.

Financing apps are becoming popular and are proven to be an easy way to increase your average order size.

A feature comparison of Klaviyo and Privy pop-ups, from exit-intent captures to cart-saving displays and cross-sell targeting.

Let’s talk product pages.

The three homepage mistakes killing your conversions and why your homepage has just one job: get visitors browsing your catalog.

I wanted to talk to you about ways to improve your conversion rate, starting with your homepage.