From Golf Head Covers to $25M Empire: Pins & Aces Story
The Unofficial Shopify Podcast

From Golf Head Covers to $25M Empire: Pins & Aces Story

"Nobody wants to get rich slowly."
A Journey from Shopify to Omni-Channel Success

Behind the Scenes with Bush Balm Skincare

In one of our recent episodes, I had the pleasure of chatting with David Gaylord, the dynamic CEO of Bush Balm Skincare.
Explore the proven strategies behind a $1M Black Friday success. Learn from Shock Surplus about tiered discounts, email campaigns, and Shopify's power for e-commerce triumph.

Mastering Black Friday: A $1M Shopify Plus Success Story

Join us as we dissect the Black Friday strategy that drove Shock Surplus to a stellar $1M week.
Optimize your Shopify checkout with tips to match your brand, simplify shipping, streamline fields, offer clear payment options, and cross-sell products. A seamless checkout boosts conversions.

Optimizing Your Shopify Checkout for Conversions

To maximize conversions, your online store's checkout process should: Feel seamless with your overall brand. Eliminate friction for customers.
Discover how to choose the perfect Shopify theme for your online store. Explore the pros and cons of Theme Store, Custom, and Tweaked themes to make an informed decision.

Choosing the Right Shopify Theme: A Merchant's Guide

Shopify Themes: Your Online Store’s Fashion Statement When chatting with potential clients about their Shopify store's theme, the choices can get a...
Discover intuitive design practices, compelling visual cues, and user-centric strategies to enhance engagement and drive conversions. Your roadmap to a high-converting Shopify homepage begins here.

Shopify Homepage Checklist: Conversion Best Practices

Unlike a landing page tailored for specific campaigns, a homepage caters to a broader, colder audience, and has the prime objective of inviting them..
What are best practices for Shopify Collection pages?

What are best practices for Shopify Collection pages?

If you're in the ecommerce game, you know that collection & category pages are where the magic happens.
How to Turn Shopify Reviews into a Market Research Goldmine with ChatGPT

Unlocking Market Insights from Shopify Reviews Using ChatGPT

Unveiling the Magic of ChatGPT for Unparalleled Market Research Friends, marketers, entrepreneurs, lend me your ears.
Learn how to apply ChatGPT Custom Instruction Example Templates with our easy-to-follow guide. Make AI conversations simpler, smarter, and more personalized.

ChatGPT Custom Instruction Example Templates (Copy and Paste!)

You now have the power to give ChatGPT custom instructions that persist in the background. This saves you from having to repeatedly define the same parameters. All it takes is answering two simple ...
Let's dive into the world of SEO, social media marketing, Pinterest pins, podcasts, and YouTube tutorials to explore how they can pave your path to success.

How to Drive More Traffic to Your Shopify Store

Every digital journey starts with a single click. For Shopify store owners, that click is the gateway to success.
Shopify President Harley Finkelstein sat with us to share his story, discuss his thoughts on the growth of Shopify and eCommerce, and provide some wisdom for fellow entrepreneurs based on his more than two decades of experience in this space.

How Harley Finkelstein, Shopify’s Earliest User, Became its President

Harley Finkelstein began his entrepreneurial journey DJing and selling t-shirts. Today, he’s the President of Shopify.
We have a client who wanted to automatically archive their orders in the Shopify Admin when all items in the order were fulfilled AND delivered. That's a challenge for Shopify Flow.

Shopify Flow: Automatically Archive Orders on Delivery

We have a client who wanted to automatically archive their orders in the Shopify Admin when all items in the order were fulfilled AND delivered.
Split testing - Why you should love it, and 5 ideas to test ahead of BFCM and the holidays

Split Testing: Why Love it & What to Test Ahead of BFCM

In the ecommerce space, everyone wants data driven decisions. …Or at least, that’s what we hear a lot of people say. “I want data-driven decision making. What does the data say?” And then, of co...
the mothership drops fresh sauce

Shopify Editions Summer '22: 100+ NEW FEATURES

Move over Unite, the big announcements are now happening twice a year with Shopify Editions , Shopify’s new semi-annual showcase.
Setting Wholesalers Up for Success

Setting Wholesalers Up for Success

Create a Wholesaler Link on Your Website You’ll notice a lot of websites have a wholesale link in the footer.
Managing Burnout When You Can’t Take A Vacation

Managing Burnout When You Can’t Take A Vacation

We’ve all been here at some point. It feels like you can’t stop working, or things will just stop, but you don’t make enough yet to fully outsource. You created a business to have freedom and be yo...
Structuring Your Homepage In A New Store

Structuring Your Homepage In A New Store

A homepage is an opportunity to nail a first impression with your customers. Some must have elements for killer homepage are: A Hero Video A well done professional video that shows people how cool...
What To Do When Pay Per Click Traffic Doesn’t Convert

What To Do When Pay Per Click Traffic Doesn’t Convert

Paid ads attract top of funnel traffic. It’s usually a cold audience that isn’t at the buying stage yet. It’s just an entry point to your brand. Sometimes I see people send their paid ads to a coll...
Back to Basics: A Checklist for $1 Million A Year Merchants

Back to Basics: A Checklist for $1 Million A Year Merchants

It’s easy to get caught up in all the aps, flashy content and new softwares that can make you think - if I just do this one thing, that will be the...
Pagination vs Infinite Scroll

Pagination vs Infinite Scroll

Pagination is the process of breaking up your website into different sequenced pages. In this case, infinite scroll is exactly what it sounds like. A long never ending scroll page. While a nice scr...
Best Navigation Style for Large Catalogs

Best Navigation Style for Large Catalogs

The best way to organize your store’s navigation is by having five or so overarching product groups that break down into their own mega menus.

Drop Offs at Checkout - What’s the Deal?

Let’s set the stage with some stats first. Average checkout drop off is about 50%.
Meet Online Store 2.0

Recap: Shopify Unite 2021

Unite just wrapped up, I wanted to share the highlights with you as soon as I could: Online Store 2.0 Sections on all pages unlock new opportunities..

Mobile Collections: Is One or Two Columns Best?

There isn’t a hard and fast rule when it comes to this. It really depends on what your product grid looks like. Go with one column if… Your product titles might be a little longer (more than 3-5...