Let us show you proven strategies to optimize your Shopify business:
Shopify Growth Insights

The Unofficial Shopify Podcast
From Golf Head Covers to $25M Empire: Pins & Aces Story
"Nobody wants to get rich slowly."

Behind the Scenes with Bush Balm Skincare
In one of our recent episodes, I had the pleasure of chatting with David Gaylord, the dynamic CEO of Bush Balm Skincare.

Mastering Black Friday: A $1M Shopify Plus Success Story
Join us as we dissect the Black Friday strategy that drove Shock Surplus to a stellar $1M week.

Optimizing Your Shopify Checkout for Conversions
To maximize conversions, your online store's checkout process should: Feel seamless with your overall brand. Eliminate friction for customers.

Choosing the Right Shopify Theme: A Merchant's Guide
Shopify Themes: Your Online Store’s Fashion Statement When chatting with potential clients about their Shopify store's theme, the choices can get a...

Shopify Homepage Checklist: Conversion Best Practices
Unlike a landing page tailored for specific campaigns, a homepage caters to a broader, colder audience, and has the prime objective of inviting them..

What are best practices for Shopify Collection pages?
If you're in the ecommerce game, you know that collection & category pages are where the magic happens.

Unlocking Market Insights from Shopify Reviews Using ChatGPT
Unveiling the Magic of ChatGPT for Unparalleled Market Research Friends, marketers, entrepreneurs, lend me your ears.

ChatGPT Custom Instruction Example Templates (Copy and Paste!)
You now have the power to give ChatGPT custom instructions that persist in the background. This saves you from having to repeatedly define the same parameters. All it takes is answering two simple ...

How to Drive More Traffic to Your Shopify Store
Every digital journey starts with a single click. For Shopify store owners, that click is the gateway to success.

How Harley Finkelstein, Shopify’s Earliest User, Became its President
Harley Finkelstein began his entrepreneurial journey DJing and selling t-shirts. Today, he’s the President of Shopify.

Shopify Flow: Automatically Archive Orders on Delivery
We have a client who wanted to automatically archive their orders in the Shopify Admin when all items in the order were fulfilled AND delivered.

Split Testing: Why Love it & What to Test Ahead of BFCM
In the ecommerce space, everyone wants data driven decisions.
…Or at least, that’s what we hear a lot of people say.
“I want data-driven decision making. What does the data say?”
And then, of co...

Shopify Editions Summer '22: 100+ NEW FEATURES
Move over Unite, the big announcements are now happening twice a year with Shopify Editions , Shopify’s new semi-annual showcase.

Setting Wholesalers Up for Success
Create a Wholesaler Link on Your Website You’ll notice a lot of websites have a wholesale link in the footer.

Managing Burnout When You Can’t Take A Vacation
We’ve all been here at some point. It feels like you can’t stop working, or things will just stop, but you don’t make enough yet to fully outsource. You created a business to have freedom and be yo...

Structuring Your Homepage In A New Store
A homepage is an opportunity to nail a first impression with your customers. Some must have elements for killer homepage are:
A Hero Video
A well done professional video that shows people how cool...

What To Do When Pay Per Click Traffic Doesn’t Convert
Paid ads attract top of funnel traffic. It’s usually a cold audience that isn’t at the buying stage yet. It’s just an entry point to your brand. Sometimes I see people send their paid ads to a coll...

Back to Basics: A Checklist for $1 Million A Year Merchants
It’s easy to get caught up in all the aps, flashy content and new softwares that can make you think - if I just do this one thing, that will be the...

Pagination vs Infinite Scroll
Pagination is the process of breaking up your website into different sequenced pages. In this case, infinite scroll is exactly what it sounds like. A long never ending scroll page. While a nice scr...

Best Navigation Style for Large Catalogs
The best way to organize your store’s navigation is by having five or so overarching product groups that break down into their own mega menus.
Drop Offs at Checkout - What’s the Deal?
Let’s set the stage with some stats first. Average checkout drop off is about 50%.

Recap: Shopify Unite 2021
Unite just wrapped up, I wanted to share the highlights with you as soon as I could: Online Store 2.0 Sections on all pages unlock new opportunities..
Mobile Collections: Is One or Two Columns Best?
There isn’t a hard and fast rule when it comes to this. It really depends on what your product grid looks like.
Go with one column if…
Your product titles might be a little longer (more than 3-5...