The Amlings Cycle Holiday Toy Ride is an annual charity bike ride event that raises toys for the U.S. Marine Corps Toys for Tots Foundation. The ride was started in 2003 by local bike shop owner Joe Reichert.
For the ninth anniversary of the Holiday Toy Ride, we created a site that allows participants to register online for the event. Through the use of illustrated elements and a prominent call to action, the Holiday Toy Ride is now much more friendly to new participants than it was in year's past.