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Inside Montana Knife Company's Black Friday 2025 | The Unofficial Shopify Podcast

Inside Montana Knife Company's Black Friday 2025

Discover how Montana Knife Company achieved $1.7M in Black Friday sales without discounts by targeting customer personas.
The 10 AI Tools I Use Every Day (And Why Yours Sucks)

The 10 AI Tools I Use Every Day (And Why Yours Sucks)

Kurt's live Nashville talk on why most people produce AI slop, the RTF framework that fixes it, and the 10 AI tools he actually uses every day.
We Built a "Simple" Shopify App. It Took Over a Year.

We Built a "Simple" Shopify App. It Took Over a Year.

Join Kurt, Karl, and Paul as they share the epic year-long journey of building the Shopify app Promo Party Pro and the challenges faced.
Inside Montana Knife Company's Black Friday 2025 | The Unofficial Shopify Podcast

Inside Montana Knife Company's Black Friday 2025

Discover how Montana Knife Company achieved $1.7M in Black Friday sales without discounts by targeting customer personas.
The 10 AI Tools I Use Every Day (And Why Yours Sucks)

The 10 AI Tools I Use Every Day (And Why Yours Sucks)

Kurt's live Nashville talk on why most people produce AI slop, the RTF framework that fixes it, and the 10 AI tools he actually uses every day.
We Built a "Simple" Shopify App. It Took Over a Year.

We Built a "Simple" Shopify App. It Took Over a Year.

Join Kurt, Karl, and Paul as they share the epic year-long journey of building the Shopify app Promo Party Pro and the challenges faced.
The Restricted-Goods Playbook: No Ads, No Stripe, No USPS

The Restricted-Goods Playbook: No Ads, No Stripe, No USPS

Every ad platform banned him. Stripe cut him off. USPS won't ship it. He grew every year anyway.
Nobody at Beanstalk Was Winning on Meta Ads

Nobody at Beanstalk Was Winning on Meta Ads

**Nobody at Beanstalk was winning on Meta ads.**
Discounts are Your Biggest Ad Spend | Talking Shopify September 2026

Discounts are Your Biggest Ad Spend | Talking Shopify September 2026

Your Shopify discounts are costing more than your ads
ShipBob's CMO: Black Friday Prep starts NOW (2026)

ShipBob's CMO: Black Friday Prep starts NOW (2026)

Your Black Friday gets decided in September. The guy who shipped a billion units explains why.
Shopify's New Rev Share, Catalog, and the Next Big Bets Explained

Shopify's New Rev Share, Catalog, and the Next Big Bets Explained

"Today LLMs are the worst they're ever going to be."
Shopify's Head of Growth: How to Get Recommended by AI

Shopify's Head of Growth: How to Get Recommended by AI

"It's more than 2x that conversion rate coming from another referral channel."
Why Your Shopify Subscription Program Stopped Growing

Why Your Shopify Subscription Program Stopped Growing

Your Shopify subscription program may have a hidden growth ceiling. If you acquire 500 subscribers every month—but churn another 500—growth stops completely.
We Reviewed $274M in Shopify Sales, AI Drove 0.1%

We Reviewed $274M in Shopify Sales, AI Drove 0.1%

"This traffic is nothing. It is a rounding error."

We Analyzed $29 Million in Shopify Discounts. Most of It Bought Nothing.

24 months, 10 Shopify stores, $29.4M in discounts, 1.14M orders dissected. Blanket discounting, the 20% herd, always-on leakage, and the case for gifts over price cuts.
AI Won't Save Your Shopify Store (Yet)

AI Won't Save Your Shopify Store (Yet)

"I'm all for data feeds... Call me when it makes money."
We Measured the AI Traffic Wave: Tiny but Growing Fast

We Measured the AI Traffic Wave: Tiny but Growing Fast

94 million sessions, $274M in revenue, 10 Shopify stores, 24 months of data. AI assistants drive 0.06% of traffic. Here's where the money actually comes from.
Shopify's Campaign Autopilot: AI Ad Agency?

Shopify's Campaign Autopilot: AI Ad Agency?

"It's an in-house, ready-to-go agency. Which is free for all merchants."
Let's start something new