Shopify Expert Insights

E-Com Advice from our experienced in-house team
Which are the most used mobile devices? [February 2013]
by Kurt Elster

Deciding on what to target for your next web project? Find out which mobile devices are most used.

Unique Visitors by Mobile Device Model

  1. iPhone: 59.08%
  2. iPad: 14.36%
  3. iPod: 2.67%
  4. Galaxy S III: 1.92%
  5. Not set or Other: 21.97%

Unique Visitors by Operating System

  1. iOS - 76.23%
  2. Android - 21.91%
  3. Windows Phone - 1.12%
  4. BlackBerry - 0.55%
  5. SymbianOS - 0.15%
  6. Other - 0.04%

Unique Visitors by Screen Resolution / Viewport

  1. 320x480 - 46.23%
  2. 320x568 - 15.17%
  3. 768x1024 - 14.05%
  4. 720x1280 - 5.37%
  5. 480x800 - 3.15%
  6. Other - 16.03%

Based on 520,198 visits to calmingmanatee.com during the month of February 2013. Of which, 24.32% of traffic was from a mobile device, a 3.83% decrease over the previous month.

Compared with the overall internet population, the site's users tend to be under the age of 35, and they are disproportionately childless women browsing from school and work who have incomes between $30,000 and $60,000.